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Gamification is the use of game play mechanics for non-game applications (also known as “funware”), particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. Gamification works by making technology more engaging, and by encouraging desired behaviors, taking advantage of humans’ psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, or reading web sites.
“Fun is the Future: Mastering Gamification” from Google Talks
Slides from my recent talk at BibleTech 2011.
Another slide from my upcoming presentation. One of the biggest problems with user adoption of new technology is that there is a LOT of digital, and only a little digital literacy.
A slide from an upcoming presentation I am giving on User Adoption Strategy. Source Wikipedia Article on Technology Adoption Lifecycle