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There are some fantastic nuggets of truth in this article. The potential of applying game design to education is very exciting. Contrary to the title, this writer is clearly pro-gamification, just not the goofy gimicky type i.e. lets add a few badges etc.
“Jane McGonigal: Gaming can make a better world” - Might be one of my favorite TED talks of all time. Totally entertaining, and presents an awesome opportunity for an EPIC WIN.
Gamification is the use of game play mechanics for non-game applications (also known as “funware”), particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. Gamification works by making technology more engaging, and by encouraging desired behaviors, taking advantage of humans’ psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, or reading web sites.
“Fun is the Future: Mastering Gamification” from Google Talks