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TECHSMO

Myth: Young People Are Experts in Technology and Social Marketing

They may impress you with a massive Facebook friends list, an iPod Touch and lightning fast text messaging thumbs, but DON’T BE FOOLED! They are about as interested in helping you be more productive as you are in joining their Ambient Punk Band fan page on MySpace…

Though there is the occasional virtuoso, and they often share good insight on how to reach young people online. They are rarely interested in helping you to be more effective using technology. Often times they will show you short cuts or techniques that they use that could end up hurting you and costing you time and money.

2 Responses

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I agree. As an employer who is hiring lots of new college graduates, I often ask them about their website usage. Most of them visit Facebook daily, but otherwise, have a surprisingly small online footprint. They don’t use any other web 2.0 sites, and aren’t the “digital natives” the way we often hear them labeled.

1 Rob May 04, 2008 6:05 am

I have found that college grads and young people lack the computer skills that I am looking for in the workplace. I am looking for VB scripting, SQL scripting, Excel functions & formulaes, Excel & Word macros, report writing, and so on. The goal in the workplace is to utilize technology to make a routine processes more efficient.

2 Mike Campbell June 21, 2008 6:42 pm

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